At Purflo they believe baby sleep should be safe and sound and that’s why they only develop carefully selected products that parents can trust.They have witnessed an evolution in the way parents put their babies to bed over the past two decades, and remain at the forefront of that wave by recognising parent’s problems and anticipating what they will want to help them solve them.Purflo work with leading experts in the fields of product design, baby sleep safety and parenting, and have close association with governing bodies and safety standard committees.Purflo’s mission is to be the world’s leading baby safe sleep brand, through science, innovation and design.